Wednesday, May 2, 2012

Samsung’s interactive smart TV debuts in India

CHENNAI, INDIA: Samsung Electronics announced the launch of its new, more interactive and intuitive Smart TV models - its flagship LED ES8000 and ES7500 series and the Plasma E8000 series in the Indian market.Samsung’s Smart Interaction technology provides Smart TV users with a new, more natural and intuitive option for controlling and interacting with the TV - breaking the physical boundaries between the consumer and screen. Samsung’s new Voice Control, Motion Control, and Face Recognition commands advance the user experience in a competitive TV market that values ease, convenience and choice.

Users can turn the TV on or off, activate selected apps or search for and select content in the web browser—all without touching the remote. The Samsung 2012 Smart television series feature a built-in camera that recognizes movement in the foreground, as well as microphones that recognize voice.

Announcing the launch of the Samsung 2012 Smart television series, Raj Kumar Rishi, VP & Business Head, Audio Visual Business, Samsung India, said: “Samsung’s global leadership in televisions has rested on our continued thrust on innovation and excellence. In India too, we have been the first to introduce the latest, innovative technology products such as LED TVs, 3D TVs and now 2012 Smart Television series. Samsung’s 2012 TV and AV strategy rests on three pillars: Smart Interaction, Smart Content, and Smart Evolution, and our 2012 Smart television range exemplifies the same. I am confident that the new Smart television range will help us create new segments and further fuel the growth of the flat panel television market in India.”

As the Smart TV platform of choice, Samsung provides consumers access to the widest variety of premium content available, with over 1,500 apps offered worldwide. In 2012, Samsung is taking content one step further and evolving the way consumers discover and access apps—through a new Smart Hub that features a simpler, more personable UI in Full HD. Samsung’s Smart TVs also provide a much faster Smart TV experience powered by a new dual-core processor.

Further, Samsung’s AllShare Play, the essential tie between Samsung’s products, content and services allows content to be pushed or pulled—regardless of the user’s location—from device to device and device to cloud for limitless sharing. AllShare Play enables consumers to push content manually to the cloud or pull the content directly from their Smart TV or other mobile devices.

Further, Samsung has strengthened its Smart TV content experience through the introduction of new exclusive services. The first-of-their kind services allow for easier content sharing among families across TVs and a number of connected personal devices.

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